Thursday 14 December 2006

The Mass Media: Point vs. Counterpoint


Dennis at onegoodmove.org is my new hero.

All news contains an argument. I am sick of the mainstream media's ideal of objectivity. They aren't objective. They're presentation contains an argument, even if it is implicit. Honest argument is explicit.

Coverage of warfare is the worst. Warfare is not fought 'for freedom' or some such hogwash. War is power-politics. So where is the analysis in terms of power politics?









Instead of analysis & argument
we get point vs. counterpoint.




wiki on Media bias:
One technique used to avoid bias is the "point/counterpoint" or "round table," an adversarial format in which representatives of opposing views comment on an issue. This approach theoretically allows diverse views to appear in the media. However, the person organizing the report still has the responsibility to choose people who really represent the breadth of opinion, to ask them non-prejudicial questions, and to edit or arbitrate their comments fairly. When done carelessly, a point/counterpoint can be as unfair as a simple biased report, by suggesting that the "losing" side lost on its merits.


The Skeptics Society has accused reporters of misusing the point/counterpoint format by giving more time to superstitions than to their scientific rebuttals.


Using this format can also lead to accusations that the reporter has created a misleading appearance that viewpoints have equal validity (sometimes called "false balance"). This may happen when a taboo exists around one of the viewpoints, or when one of the representatives habitually makes claims that are easily shown to be inaccurate.




and wiki on False balance:

False balance can sometimes originate from similar motives as sensationalism, where producers and editors may feel that a story portrayed as a contentious debate will be more commercially successful to pursue than a more accurate account of the issue. However, unlike most other media biases, false balance may actually stem from an attempt to avoid bias; producers and editors may confuse treating competing views fairly -- i.e., in proportion to their actual merits and significance -- with treating them equally, giving them equal time to present their views even when those views may be known beforehand to be based on false information.

Click here

for a shocking study (Click here for the fallout) done by FAIR on PBS's NewsHour Study. I also liked the selection of viewers comments. I will quote just one example here:

I would like to ask a few questions about the fact that PBS favors Republicans four to one. Sounds like a headline. Was the 2 to 1 Repubs over everyone else reported on that PBS flagship news show? Any idea why not? And why isn't this fact reported anywhere in American mainstream media (you have to go to the Internet and the blogs for that)? If the headline were instead, 'PBS Favors Dems 4 to 1', the Republican echo machine, er, 'Media', would make sure everyone heard about it 24-7. Wouldn't they?Cambridge, MA




I am one of those people who used to make an effort to get home on time for the "NewsHour." In the last few years, I have gradually detached myself from the program, and now I know why. As a minority, I have been less and less interested in the choice of guests and the "balanced" views expressed on the show. I expect something different from the NewsHour. I wish it had more objective non-partisan analysis, and less of the "fair and balanced" nonsense we can watch at other stations.
Maria Barbosa, Frederick, MD

I am really sick and tired of seeing pro-administration, pro-corporate people on the "NewsHour." Where are the women, the peace activists, the feminists, the Greens, the Democrats, the brown people? The other night I had the misfortune to listen to two white guys basically agreeing with each other and both conservative. Who do you want to watch your program?
Judith Salzman, Tucson, AZ








Last letter from a Professor of media
studies, Michael Griffin:

Analyses of guest lists on television news programs may be an imperfect method for gauging patterns of news coverage, but it is one of the most reliable and replicable methods for generating comparative data. And while it may not be the best way to catch the fine distinctions and nuances of reporting practices, it is a good tool for monitoring gross patterns of coverage over time, especially when the data show a consistent and clear pattern, with 4 to 1 or 5 to 1 source discrepancies appearing in study after study.

I have looked at the findings of the recent FAIR study of NewsHour guests in 2005-2006. These findings are no surprise, as they parallel the results of numerous other studies of journalism coverage over the last two decades. But they do confirm a serious continuing problem: the tendency of mainstream American journalists to serve as "stenographers to power." It is obvious from the FAIR data, as it has been obvious in numerous previous studies, that the single biggest problem is journalists' heavy over-reliance on official sources. Relying so heavily on sources from government and inside-the-beltway Washington think tanks, as well as favoring corporate business and finance sources over smaller business, regional, local or community voices, inevitably and inescapably skews the reporting we get, both in terms of the information and data that is made available and the news frames within which interviews and discussions on the program take place.

I urge producers, editors and reporters at the NewsHour to seriously rethink their routine daily practices regarding sources and the range of views found on the program. As a long-time NewsHour viewer, a PBS member, and a scholar and close observer of journalism, I find that the FAIR data on guests conforms very closely with my own perceptions of the embedded (albeit presumably unintentional) bias that has characterized NewsHour reporting over the years: the tendency to focus on relatively narrow, establishment-centered frames of reference in the coverage of nearly every issue.

Without the same commercial pressures faced by advertising-sponsored news operations, PBS has the freedom, and the public obligation, to reflect as wide a range of American voices as possible. There is really no excuse for the NewsHour to be serving as a platform for already influential public and business leaders to further disseminate their views.
Michael Griffin, Northfield, MN
Professor of Media Studies, Carleton College


A good cartoon here: